A brochure (also referred to as a pamphlet) is a type of leaflet. Brochures are most commonly found at places that tourists frequently visit, such as museums, major shops, and tourist information centres. Brochure racks or stands may suggest visits to amusement parks and other points of interest. Another type of brochure is interpersonal brochures, which are brochures based on other people. Then there are pamphlets that you can find in health clinics and hospitals, that give help and advice to do with your health. The two most common brochure styles are single sheet, and booklet (folded leaflets) forms.
The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side). Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperbackbook, and result in eight panels or more
With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company's marketing should be a brochure.In the information age people expect to get the information they want and need quickly. And that is exactly what a brochure does. It gives prospects the information they want in just a few seconds.